The “Toy Like Me” campaign have asked to have more toys representing children with handicaps or disablilities. That way those kids ca, have dolls and characters they can relate to in a positive way, which is good for their image.
This is a recent message from the Playmobil Company in the UK:
“We always take on board a lot of feedback from children and fans across the world and design our toys to reflect this. The “Toy Like Me” campaign has been inspiring for us – we’ve listened to our audience and are delighted to offer our full support.
We are in the planning stages to release a PLAYMOBIL set which will include characters with disabilities, with part of the profits to be donated to a charity hand-selected by “Toy Like Me”. And moving forward, we will be looking into including more characters with disabilities in our ranges.
We receive a lot of positive comments from guardians of deaf and disabled children on how well our toys stimulate their learning and creativity, so we are thrilled to be able to champion their representation in the toy box.”